Seth Viddal, owner of The Natural Funeral, is a pioneering entrepreneur and devoted environmentalist reshaping the funeral industry with holistic practices. Under his leadership, The Natural Funeral has become Colorado’s premier ecological funeral provider, expanding to a second location in Loveland in May 2023. Seth’s journey began as COO when the Lafayette facility opened in March 2019, and his visionary initiatives, such as Reverent Body Care® and innovative disposition methods like alkaline hydrolysis and terramation, have set new standards. A former Air Force member with a construction and government intelligence background, Seth’s commitment to diverse perspectives is reflected in his interdisciplinary studies degree from Naropa University. Inspired by personal loss, he champions a participatory deathcare experience that empowers families to connect meaningfully with departed loved ones. Beyond funeral homes, Seth’s impact extends to organizing the Inaugural Body Composting Conference in 2023, showcasing his dedication to progress. Married to his high school sweetheart Vicki, Seth finds joy in nurturing a loving family, embodying a holistic and compassionate approach to life’s end. His unwavering dedication continues to inspire positive transformations in funeral services, offering a hopeful path toward a more sustainable and compassionate future.